New Xbox CEO kills Microsoft Gaming, are exclusives next?

Xbox’s new leadership is dropping the Microsoft Gaming name and resetting the brand around Xbox.

The team is rethinking exclusivity, launch timing, and pricing as it plans the next-generation console.

The strategy shifts Xbox toward a more affordable, personal, and open platform with AI in the mix.

That could change whether big franchises like Halo, Forza, and Gears stay multiplatform or return to timed exclusives.