Nvidia exec says AI is more expensive than actual workers — yet some companies don't see the extra costs as a negative

Nvidia and Uber executives said some AI systems now cost more to run than human labor, especially for coding assistants and agent workflows.

Token usage and compute bills can make enterprise AI unexpectedly expensive, even when the tools are widely deployed.

Some leaders still see the high spend as worthwhile if it drives durable automation and future headcount reductions.

The story highlights a growing focus on AI ROI, pricing, and workforce planning as businesses scale adoption.