CinemaCon news makes me miss the peak era of E3 hype

Polygon argues that CinemaCon now recreates the big, theatrical reveal culture once associated with E3.

Studios like Disney, Warner Bros., Sony Pictures, Universal, and Amazon MGM use exclusive footage, star appearances, and IMAX-heavy presentations to build hype.

Big names such as Tom Cruise, Ryan Gosling, Steven Spielberg, and Christopher Nolan help turn the event into a rivalry-fueled spectacle.

The piece suggests film promotion has preserved the controlled in-person excitement that games journalism lost after E3 faded.