Google adds US National Teams to its growing list of World Cup partnerships

Google has partnered with the US Men’s and Women’s National Teams ahead of the 2026 FIFA World Cup.

The deal will promote Google Search features like AI Overviews and AI Mode through themed marketing.

More details are expected at the US Men’s National Team roster announcement.

Google is also planning a World Cup-themed photo booth event in Venice, California.

The move broadens Google’s World Cup marketing push across Search, Gemini, Pixel, and YouTube.