Hasbro says new digital Magic experiences are coming beyond MTG Arena

Hasbro says MTG Arena now makes up a shrinking share of Magic revenue as player growth has moved toward Commander and collectible products.

CEO Chris Cocks said Wizards of the Coast is building new digital Magic experiences beyond Arena.

The new products are expected to emphasize multiplayer, social play, collectibility, and Universes Beyond themes.

The strategy aims to better match Magic’s most popular formats and current monetization trends.