"40% Smaller" Ultra-Compact Smart Ring 'Oura Ring 5' Revealed

Oura launched the Oura Ring 5, a smart ring that is 40% smaller than before while keeping its core sensing and health-tracking performance.

The new ring ships June 4 and starts at $399, with premium finishes priced at $499.

Oura also added new health features including Health Radar, blood pressure pattern tracking, workout tracking, and GLP-1 insights.

The company is pairing hardware with AI-driven care through a partnership with Counsel Health as it expands into a broader health platform.

Strong sales and growing paid memberships are fueling IPO preparations, highlighting Oura’s push beyond wearables into subscription healthcare.