Sony says "efficient" AI tools will lead to even more games flooding the market

Sony says AI tools are already automating repetitive game-development work, boosting efficiency in QA, animation, and video production.

Executives expect AI to shorten production cycles, lower barriers for creators, and help studios ship games faster.

The company believes this will increase game releases and expand the variety of content in the market.

Sony sees AI as a workflow shift that could reduce costs and reshape how games are made.