Record Label Claims That Bizarre AI-Generated “Viking Rappers” Garnering Millions of Views are Real People

A South Carolina independent label is promoting AI-generated music personas on Facebook, YouTube, and Spotify.

Its synthetic acts include Viking-themed rappers Ravnlore and Ravynna and the Christian rock project Hammer to the Cross.

The personas use AI images and videos, have released dozens of albums, and are attracting significant views and streams.

The music is widely seen as low quality, but it is still spreading widely as if it were from real artists.

The case highlights growing concerns over disclosure, trust, and platform moderation for fake music acts.