Meta's AI agent plans reportedly include an OpenClaw competitor that can shop on Instagram

Meta is reportedly developing an AI agent called Hatch for Instagram shopping and broader task automation across third-party services.

The company has tested Hatch on simulated versions of apps like DoorDash, Reddit, and Outlook, and may first use Anthropic models before shifting to Meta’s own.

Instagram and Ray-Ban Meta glasses are being positioned as key surfaces for agentic interactions, suggesting a wider AI platform push.

If launched, the agent could boost engagement, strengthen Meta’s commerce strategy, and intensify competition with TikTok Shop.