How Apple Can Increase iPhone 18 Prices And Boost iPhone 18 Pro Sales

Apple is expected to keep iPhone 18 Pro and Pro Max prices unchanged while delaying the standard iPhone 18 to spring 2027.

The split launch could nudge September upgraders toward the pricier Pro lineup, especially if they want the newest features sooner.

That would likely improve Apple’s product mix and margins, even as base-model buyers wait longer for the regular model.

Apple’s move may help offset rising memory and component costs without raising headline Pro prices.