Dreame CEO criticizes Xiaohongshu for toxic model and distorted content ecosystem

Dreame CEO Yu Hao criticized Xiaohongshu on Weibo, calling its overall content quality poor.

He said the platform’s value and monetization model encourage a toxic ecosystem.

Yu Hao accused the app of rewarding attention-seeking behavior like status flaunting, hype, and fake product recommendations.

The remarks add to scrutiny of how social platforms shape content quality, recommendations, and user behavior.