Google's Universal Cart Will Keep An Eye On Your Shopping

Google unveiled Universal Cart, an AI shopping feature that collects items from Search, YouTube, Gmail and other services in one place.

The tool compares prices, checks stock and product compatibility, and surfaces loyalty rewards or savings before checkout.

Google also introduced the Universal Commerce Protocol to streamline payments and retailer integrations.

The rollout will expand across multiple countries and products, with support from brands like Nike, Sephora, Target, Fenty and Steve Madden.