Etsy launches its app within ChatGPT as it continues its AI push

Etsy has launched a beta native app inside ChatGPT, letting shoppers tag @Etsy to browse and compare listings through natural language prompts.

The move shifts Etsy discovery away from keyword search and toward more conversational, AI-powered shopping.

Etsy is also testing a conversational gift-search feature on its own site and expanding AI tools for buyers and sellers.

The rollout highlights how ecommerce companies are using ChatGPT integrations to create new product discovery channels and boost engagement.