What’s the role of a simple fitness band in the AI health era?

Google is steadily folding Fitbit into its own health stack, including account migration and a rebrand of the Fitbit app as Google Health.

The new Fitbit Air is positioned as a simple, low-cost tracker for both iOS and Android users, covering basics like sleep and heart rate tracking.

Pixel Watch remains Google’s higher-end wearable play, aimed at Android users who want a more premium smartwatch experience.

The strategy signals Fitbit’s shift from a standalone brand to an entry-level piece of Google’s broader, AI-driven health ecosystem.