Daiso expands stores in Seoul’s Gangnam 3 districts from 19 to 41 in a year, targeting premium shopping areas with low-margin, high-volume strategy

Daiso expanded its store count in Seoul’s Gangnam, Seocho, and Songpa districts from 19 to 41 in just one year.

The company is opening large standalone stores in premium areas such as Garosu-gil and Gangnam Station, entering high-rent locations.

It is also broadening product lines into small appliances, beauty, and fashion to capture both domestic shoppers and foreign tourists.

The move signals stronger scale economics and a push toward 500 billion won in annual sales.