OpenAI Flexes Enterprise Ambitions With Colin Fleming As Business CMO

OpenAI hired Colin Fleming, the former ServiceNow CMO and ex-Salesforce marketing executive, to lead business marketing.

The move is meant to sharpen OpenAI’s enterprise story around applications, agents, and workplace use cases.

Fleming is expected to turn OpenAI’s technology into a clearer message for business buyers, especially CIOs.

The company is putting more emphasis on governance, trust, and practical business outcomes as it targets the enterprise market.