Samsung’s Galaxy S26 series outsold the S25 by 29% over its first three weeks

Counterpoint Research says Samsung’s Galaxy S26 series sold 29% more units than the Galaxy S25 in its first three weeks.

The Ultra dominated demand, making up 71% of Galaxy S26 buyers, helped by carrier promotions from AT&T and T-Mobile.

Samsung’s strong launch came despite RAM and storage shortages, suggesting premium upgrade demand remains resilient.

Overall smartphone sales rose 5% year over year after launches from Samsung, Apple, and Google, giving the market a modest lift.