AI alters the endings of classics, and even a MAHABHARATA AI adaptation — the state of India’s film industry as it burns with ambition to use AI (Part 1/3)

India’s film industry is rapidly adopting generative AI to remake mythological stories, dub films with AI, and re-edit older titles.

Bollywood players and partners see AI as a way to cut production time and costs while expanding reach across many languages.

Companies are also experimenting with changing endings and creating new versions of classic content to unlock fresh revenue.

The shift could reshape the economics of filmmaking in one of the world’s largest movie markets and influence the global race for content creation leadership.