Apple notified in Brazil over allegedly misleading Apple Intelligence ads

Rio de Janeiro’s consumer watchdog has opened an inquiry into Apple over allegedly misleading ads for Apple Intelligence and iPhone 16 AI features.

Procon Carioca gave Apple 20 days to explain what features were actually delivered, how the product was marketed in Brazil, and when the promised capabilities will arrive.

The agency is also seeking details on consumer complaints and whether Apple plans any compensation for affected buyers.

The case adds to growing global pressure on Apple, following a U.S. settlement over similar delays involving Siri and Apple Intelligence.