FamilyMart's in-store media becomes a "TV" with the entertainment-focused "Famima TV"

FamilyMart will relaunch its in-store digital signage service FamilyMartVision as "FamilyMart TV" on April 14.

The revamped channel will add entertainment-focused programming featuring celebrities such as Kento Nakajima and Kasumi Mori, plus TikTok-linked campaigns.

The media network already reaches about 11,000 stores nationwide and has been growing in advertisers and sales.

The move is designed to boost store visits, encourage purchases, and strengthen brand awareness for advertisers by turning convenience stores into entertainment touchpoints.