Apple under Ternus: what comes next for the tech giant’s hardware strategy

Apple has named hardware chief John Ternus as its next CEO, set to succeed Tim Cook later this year.

Ternus is expected to push Apple toward AI-focused hardware, including new devices, foldables, and robotics.

The shift comes as Apple faces tariff pressure and supply chain uncertainty tied to China and India manufacturing.

The leadership change could reshape Apple’s product roadmap and its competition in AI and hardware.