Taylor Swift Trademarks Her Voice and Image to Counter AI

Taylor Swift has filed three trademark applications tied to two spoken phrases and one Eras Tour image.

The move follows repeated AI-related impersonations, including fake endorsements and deepfake content.

Legal experts say the case could help test whether trademark law can protect a celebrity’s voice and image from AI lookalikes.

The filings may point to a broader strategy for fighting AI voice cloning and fake visuals where copyright law falls short.