“I was tired of explaining it to somebody who was supposed to build it for me”: Meet the executives vibe-coding their own tools

C-suite leaders are using AI coding assistants to build their own tools, from automations to full apps.

Codenotary CEO Moshe Bar used Claude to build a 3270 bulletin board system, while OutSystems CEO Woodson Martin twice built a chief-of-staff app with Mentor and Claude.

The examples show executives bypassing traditional development workflows to ship useful software quickly.

The trend suggests AI coding tools are moving beyond developers and into business leaders’ hands, reshaping software delivery and IT reliance.