Writing in the GEO Era: What Is the Same as SEO and What Is Different?

The article says GEO differs from SEO because AI search rewards context, citations, and answer-ready structure, not just keywords.

It highlights user context, query fan-out, and standalone answer blocks as core tactics for generative engines like ChatGPT, Perplexity, and Gemini.

Businesses are urged to build content that AI can quote and recommend, since assistants are becoming a major discovery channel.

The piece also points to GEO measurement and tools such as Surfer SEO, Otterly, and LLMrefs as part of the new workflow.