Lawson Store 100 cuts choux cream price from 138 yen to 106 yen

Lawson Store 100 will cut the price of its standard Twin Choux Custard & Whip from 138 yen to 106 yen starting May 6.

The chain will also launch a new Twin Choux Milk Cream & Whip, designed to keep costs down by reviewing ingredients.

The move covers 565 stores in selected regions, including Kanto, Hokuriku-Chubu, and Kinki.

The pricing strategy stands out as a way to make popular sweets more affordable during a period of rising prices.