Samsung and LG reignite OLED rivalry with morphing, captivating screens at SID Display Week 2026

At SID Display Week 2026, Samsung and LG unveiled major OLED advances for phones, cars, and TVs.

Samsung highlighted flexible and biometric concepts, including Flex Chroma Pixel, Sensor OLED Display, stretchable automotive panels, and EL-QD prototypes.

LG introduced its 3rd-generation Tandem OLED, designed for lower power use and longer lifespan.

The announcements point to the next wave of brighter, more efficient, and more versatile premium displays.