Gaming industry teams up with Samsung Foldables, with game IP-themed collaboration

Samsung launched special Galaxy themes to mark the debut of the Galaxy Z Fold8 Ultra, Fold8, and Flip8.

Netmarble, Nexon, Haegin, and HoYoverse Korea adapted game IPs into lock screens, wallpapers, icons, and ringtones.

Featured titles include Seven Knights Re:Birth, MONGIL: STAR DIVE, MapleStory M, 2026 Pro Baseball GO!, Genshin Impact, and Honkai: Star Rail.

The campaign extends game brands into phone customization and offline NFC experiences, aiming to boost both device sales and fan engagement.