FIFA Assets Privatization: Who Can Use Money to Privatize the World Cup? - 36kr

FIFA president Gianni Infantino is pushing a commercial subsidiary, FFE, to bundle broadcast, sponsorship, ticketing, and licensing rights for events such as the World Cup and Club World Cup.

The plan would sell up to 21% of FFE to outside investors, raising concerns that it could reshape football’s commercial model and governance.

UEFA has threatened to boycott FIFA competitions, while AFC, Concacaf, CAF, OFC, and CONMEBOL have also voiced opposition or reservations.

Some member associations support the idea in hopes of more funding, turning the proposal into a broader clash between member-based governance and capital-driven control.