Meta One: Zuckerberg finally puts a price tag on all that AI spending

Meta is launching paid cosmetic add-ons for Instagram, Facebook, and WhatsApp at $2.99 to $3.99 a month.

It is also testing new AI subscription plans under Meta One with higher usage, more compute, and more media generation.

The rollout starts in several countries, with creator and business tiers planned for additional markets.

The move shows Meta's push to turn AI investment into direct revenue and reduce dependence on ads.