Amazon launches 30-minute delivery across the U.S.

Amazon launched Amazon Now, a 30-minute delivery service for groceries, essentials, and thousands of other items in multiple U.S. cities.

The service uses nearby smaller fulfillment sites and offers lower fees for Prime members, with orders placed through the Amazon app or website.

Amazon plans to expand Amazon Now to more cities and more customers by the end of the year.

The move strengthens Amazon’s speed advantage and raises competitive pressure on quick-delivery rivals like DoorDash, Uber Eats, and Instacart.