AI chatbot traffic grows seven times faster than social media but still trails by a factor of four

Similarweb found AI chatbot traffic is rising seven times faster than social media, yet social media still draws four times the traffic.

Gender and age profiles are similar for both, peaking at ages 25–34; AI users skew slightly older.

Seventy-two percent of AI tool traffic comes from desktop devices.

Both rely heavily on direct traffic, with AI at 73% versus social media at 50%.

Social media attracts far more organic search traffic and users spend more time per session than with AI services.