Reggie Fils-Aimé Recalls the Phone Call That Broke Nintendo and Amazon's Relationship

Reggie Fils-Aimé says Amazon asked Nintendo for major price-support payments so Wii and DS games could be sold below Walmart prices.

He refused, saying the arrangement would have been illegal, and Nintendo stopped selling those systems on Amazon.

Nintendo and Amazon later rebuilt their relationship and worked together successfully on the Switch launch with a different model.