Stellar Blade: Blood Rain Developer Angers Fans With New AI Video

Shift Up released a K-pop-style promo video for Stellar Blade: Blood Rain featuring new protagonist Evie and disclosed that parts of it used AI.

The video drew backlash on YouTube and in fan communities over the use of generative AI.

A smaller group of viewers reacted positively or simply found the video entertaining.

The controversy highlights growing debate over how far generative AI should be used in game marketing.