Didi, Xunlei and Zuoyebang Are All Moving Into Otome Games? Recruiting an AI Product Lead With a Million-Yuan Salary - 36Kr

Non-gaming companies are accelerating into otome-style content and AI companionship, with ZuoYeBang, Didi and Xunlei among those making moves.

Some firms are entering through hiring and overseas AI companion products, while others are directly building otome-related projects.

The trend is driven by proven overseas monetization for virtual companionship and emotionally driven content.

ZuoYeBang’s PolyBuzz and Crushie.AI stand out as notable performers in the market.