Foldable Smartphone Shipments Grew 28% in 2025, Even Without Apple

Foldable smartphones foldable smartphone shipments in North America grew 28% year over year in 2025 based on Counterpoint Research data.

Foldable shipments in North America are expected to grow by more than 20% annually in 2026, counterpoint Research projection.

Motorola recorded the highest growth among major manufacturers and captured 44% of the market figure cited by Counterpoint Research.

Google's foldable shipments expanded 52% year over year in 2025 report notes Pixel 10 Pro Fold release in October as a factor.

Samsung held a 51% share of North American foldable smartphone shipments in 2025, counterpoint Foldable Smartphone Market Tracker, Feb 2026.