What It Will Take to Make AI Sustainable

AI buyers are increasingly asking vendors for clearer data on energy use and emissions, signaling rising demand for sustainable AI transparency.

Researcher Sasha Luccioni says this pressure reflects a broader shift toward measuring AI’s environmental footprint, not just its performance.

She is launching Sustainable AI Group to help organizations cut AI-related emissions and improve reporting.

The trend could shape model selection, data center planning, and policy in markets influenced by the EU AI Act and ESG rules.