“If people are saying ‘dead game,’ that means our game is alive”: how Apex Legends is winning back players

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2 min readKey summary
Apex Legends hit its highest Steam player count in 18 months after Season 28 saw a 50% rise in activity.
Respawn says faster internal changes and tighter community feedback loops helped drive the rebound.
Season 29 is set to add a new Legend, Axle, and continue ranked-mode matchmaking tests.
The studio is also trying to make solo queue lobbies slightly easier to narrow the gap with premade squads.

