Atari CEO Reveals Plans to Revitalize Retro Brand

Atari CEO Wade Rosen says the company is rebuilding around retro games as its core identity.

The company will be selective about new projects while continuing to release legacy hardware like the 2600+ and 7800+.

Atari is also using acquisitions, including Implicit Conversions, to deepen its classic-gaming strategy.

The move reflects Atari’s effort to regain relevance through nostalgia after years of uneven results.