Wearable cooler gains popularity in extreme heat, with sales up 50%; Sony Thermo Technology got the idea on an overseas business trip

Sony Thermo Technology’s wearable cooling device REON POCKET is seeing a sharp sales increase.

Sales are up about 1.5 times year over year, with cumulative shipments reaching 840,000 units as of April.

The company plans to launch the higher-end REON POCKET PRO in 2025 with a larger cooling area.

It is also expanding overseas, especially in Europe and South Korea, as long-lasting heat waves boost demand.