Apple showcases four new MAMI shorts shot on the iPhone 17 Pro Max

Apple highlighted four emerging filmmakers who shot MAMI Select shorts on the iPhone 17 Pro Max.

The feature showcases pro video tools such as ProRes RAW, Cinematic Mode, Action Mode, Audio Mix, Apple Log 2, and 8x optical zoom.

Apple says the projects were filmed and edited with help from devices like the MacBook Pro with M5 and iPad Pro with M5.

The story reinforces Apple’s push to position the iPhone 17 Pro Max as a serious filmmaking device, not just a smartphone.