LG Uplus unveils 'Simply. U+' brand campaign

LG Uplus unveiled a brand campaign video built from customer ideas and real concerns gathered through its participation program, Simple Lab.

The campaign, titled “Simply. U+,” puts customer feedback at the center of the brand story.

LG Uplus will also roll out a follow-up “Voice Series” through its official YouTube channel and newsroom.

The move is designed to tie customer opinions directly to service improvements and strengthen its customer-first image in telecom competition.