Ferrari Luce Is a Game of Lies. And That Says a Lot About the Problems All Electric Supercars Have

Ferrari unveiled its first electric model, the Ferrari Luce, with design by Jony Ive and Marc Newson, but the debut was met with strong backlash.

Former Ferrari president Luca Cordero di Montezemolo joined critics, underscoring how emotionally charged the brand’s transition to EVs is.

The article argues Ferrari is keeping the electric model apart from its classic sporty identity, rather than presenting it as a full replacement.

More broadly, electric supercars can deliver huge performance numbers, but demand remains limited because many buyers still value sound, feel, and character.