Prime Video Is Adding A TikTok-Like Feed

Amazon is adding a TikTok-style vertical short-form video feed called Clips to Prime Video’s mobile home page.

The feed surfaces moments from movies and series and lets users swipe, then watch, rent, buy, save, like, or share titles.

Clips is rolling out to select U.S. users on iOS, Android, and Fire devices, with broader availability planned for this summer.

The move updates Prime Video’s discovery experience to match the vertical video format now dominant on social platforms.