"The culmination of Japanese technology": the serious intent of top-tier G-SHOCK

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2 min readKey summary
Casio announced the MR-G 30th anniversary model, MRG-BF1000EB-1AJR, set to go on sale June 12 for 1.21 million yen.
The watch is limited to 800 pieces worldwide and takes inspiration from brinicle ice formations in the polar seas.
It features Japan-made materials and craftsmanship, including a covarion bezel and blue sapphire, highlighting the brand’s premium positioning.
Casio also said MR-G will enter a “chapter 5” phase focused more on emotion and experiential value.

