Trial launches new company for e-commerce expansion "TRYU" to grow online supermarket in Sapporo

TRIAL Holdings established a new company, TRYU, to plan and operate the group's EC business.

TRIAL net supermarket is being expanded in Sapporo across four stores; service began at the end of February at three of the four stores.

Sapporo delivery area was expanded from April 3 and deliveries will begin on April 6.

Product lineup includes fresh produce, processed foods, daily foods, prepared foods, beverages and household goods; carries Seiyu private brand 'Minasama no Osumitsuki'.

Orders accepted 24/7 via a dedicated app; membership is free; payment by credit card; minimum order ¥2,000 (excl. tax); delivery fee ¥330 (free over ¥5,000); six delivery time slots (10–12, 12–14, 14–16, 16–18, 18–20, 20–22); points: 1 point per ¥200 (excl. tax).