Snapchat blocks monetization of AI videos, prioritizes human-made content

Snapchat has changed Spotlight recommendations to limit exposure and rewards for videos made entirely with generative AI.

Human-made content will be prioritized, and creator payout programs will focus more on original human production.

Content enhanced with Snapchat’s own AI editing or creation tools can still be recommended and monetized.

The move aims to curb mass-produced AI content and protect a creator-first platform ecosystem.