Musely secures $360M from General Catalyst without giving up equity

Musely secured more than $360 million from General Catalyst’s Customer Value Fund.

The financing is non-dilutive and will be repaid through a capped share of revenue, not equity or traditional interest-bearing debt.

The DTC telemedicine company will use the capital to accelerate customer growth in skin, hair, and menopause care.

The deal underscores an alternative funding model for profitable consumer health businesses with predictable revenue.