Willand CEO: After Selling 1 Million Robotic Lawn Mowers, It's Time to Make Myself 'Unimportant'

Willand, a Segway-Ninebot subsidiary, grew into a leader in boundary-free robotic lawn mowers after entering the market in 2019.

By 2025, the category had expanded rapidly, and Willand was shipping about one million units a year.

CEO Ren Guanjiao says the company’s next step is to become less dependent on him.

He is emphasizing systems, culture, and processes to build a founder-independent company as competition in outdoor robotics intensifies.