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Reflecting on when Steve Jobs passed the Apple CEO torch to Tim Cook

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Key summary

2 min read
  1. Tim Cook will step down as Apple CEO on September 1 and hand the role to John Ternus.

  2. Cook is expected to remain at Apple as executive chairman, marking a major leadership transition.

  3. The move underscores Apple’s careful succession planning and continuity messaging.

  4. The article also revisits Steve Jobs’s 2011 resignation, which made Cook’s rise deeply symbolic for the company.

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