Sales Fell 26%, Yet Prices Rose? Xiaomi’s Dilemma - 36Kr

Xiaomi raised prices on 9 phone models on Aug. 2, with flagship and midrange devices up about 300-500 yuan as storage costs climbed.

The increases are being driven by tighter supplies of consumer DRAM and NAND, which are pushing up component costs across the industry.

At the same time, Xiaomi’s phone shipments fell sharply in both global and mainland China markets, posting the biggest decline among the top five brands.

Xiaomi is trying to offset pressure through self-developed chips and by adjusting storage configurations, but the broader smartphone market is entering a new cost-passthrough cycle.